What Is Inbound Marketing?
The web and social media have changed the way people make purchasing decisions. Gone are the days of being sold to by a salesperson, we’re now in an age of easily accessible information. In fact, it’s increasingly likely that the first contact someone has with sales is to place an order!
Inbound Marketing is a methodology based on creating fantastic content that matches people’s needs as they work through a purchasing decision or buyer journey. It’s about understanding potential customers and giving them the content they need in the format they prefer at the right time.
It pulls together the full spectrum of digital marketing including SEO, web design, content creation, including video, paid search or PPC and social media in a structured, strategic way.
Why Invest In Inbound Marketing?
Using one of the many fantastic research tools it’s easy to establish if your potential customers are using search engines when looking to buy what you sell. For a modest investment, you can discover if inbound is for you based on real data about the search habits of your prospects.
We’re not claiming inbound is a panacea for all businesses, but we can find out without guessing!
Why Choose to Work with Us?
As web specialists, we’re already bought into the inbound philosophy. So we think we’re perfectly positioned to help you create and execute an inbound marketing strategy that will drive relevant buyers into your business. Just like we’ve done for other businesses.